JOIN THE L SOCIETY
"Where style meets substance and clothing becomes part of the story."
This is more than fashion — this is a movement.
L SOCIETY is created for the individual woman — the one who doesn’t follow trends, she sets them. She's bold in her choices, unapologetic in her presence, and thoughtful in her expression.
Here, we believe style is not just about what you wear — it's about how you wear it, why you wear it, and who you become while wearing it. Each piece in our collection is designed to be part of your journey — clothing that complements your individuality and becomes woven into your story.
L SOCIETY is a space for like-minded women who share a passion for fashion, creativity, and the beauty found in everyday moments. From curated collections to lifestyle experiences, we invite you to step into a world where confidence is your signature and authenticity your edge.
You don’t fit in — and you never needed to. Welcome to the society that gets that.

HOW IT WORKS
L SOCIETY Membership
You’re not just a shopper — you’re a storyteller.
Join L SOCIETY, a curated membership created for women who set the tone in style and in life. This is your space to connect, express, and belong — where fashion meets meaning and community becomes part of the experience.
Commitment:
To ensure the full experience, a 6-month commitment is required.
You can choose the payment option that suits you best:
Option 1: Pay Monthly
R250/month for 6 months
Option 2: Pay Once-Off
R1399 once-off (save R101 — regular value R1500)
Option 3: Pay Quarterly
R750 now and again in 3 months
How it Works:
Sign Up & Make Payment
Choose your preferred payment option and secure your spot in L SOCIETY.
Complete Your Welcome Form
You’ll receive a Google Form via email to fill in and submit. This helps us tailor your membership experience.
Get Your Exclusive Discount Code
As soon as we receive your completed form, you’ll receive your personal discount code — valid only on your email address and linked to your membership profile.
This is for the woman who wants more — more connection, more intention, more beauty in the everyday.
Join the society where style meets substance.
MEMBERSHIP INCLUDES
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EXCLUSIVE ACCESS TO NEW DROPS
Be the first to secure what others will never have the chance to own. L Society members receive exclusive early access to every new drop before it goes public — because when our limited collections sell out, they're gone forever. No restocks, no repeats, just the privilege of first choice on pieces that define, not follow, the trends.
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10% OFF EVERY PURCHASE
Your membership pays for itself with every purchase. Enjoy 10% off everything in our curated collections throughout your entire membership period — from statement pieces to signature accessories. It's our way of saying thank you for being part of the society that values quality over quantity.
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SEASONAL LIFESTYLE MAGAZINE
Style insights delivered to your world, digitally and beautifully in print. Receive our exclusive bi-annual lifestyle magazine featuring the trends we're setting, the aesthetics we're loving, and the stories behind the pieces you wear. It's your insider access to the LYNNÉ universe — thoughtfully curated content for women who live with intention.
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EXCLUSIVE EVENTS & MEMBER ONLY OFFERS
Your invitation to experiences that can't be bought, only earned. L Society members receive exclusive invites to intimate fashion showcases, styling sessions, and curated events where you'll connect with like-minded women who share your appreciation for intentional living. Plus, access to members-only offers and limited editions that never see the light of our public collections.
L SOCIETY SUBSCRIPTIONS
Discover the subscription options available to unlock all the benefits included in our L SOCIETY exclusive fashion membership.
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L SOCIETY // Monthly subscription
Regular price R 250.00Regular priceUnit price / per -
L SOCIETY // 3 month subscription
Regular price R 750.00Regular priceUnit price / per -
L SOCIETY // 6 month subscription
Regular price R 1,399.00Regular priceUnit price / per