Welcome to LYNNÉ – where bold style meets timeless quality, and every piece tells a story.

We are an online brand proudly designed and manufactured in South Africa, with a deep commitment to craftsmanship and individuality. At LYNNÉ, we don’t believe in mass production. Every piece is created in limited runs, so when it’s gone – it’s gone. No restocks. No repeats. Just beautiful, exclusive designs made for women who don’t follow trends – they set them.

Our collections are curated by Lynné de Jager and made for the modern woman – someone who loves to stand out without saying a word. She’s effortlessly sophisticated, unapologetically edgy, and deeply values quality, uniqueness, and confidence.

From our signature matte lipsticks to our thoughtfully produced fashion collections, each LYNNÉ piece is made to elevate your everyday. Whether you’re stepping into a boardroom, a brunch, or a bold new season in your life – we’re here to help you do it with style and intention.

We’re so excited to have you with us. Here’s to celebrating individuality, one timeless piece at a time.

With love,
LYNNÉ